Responsive Design & Mobile Optimisation
More and more potential customers are viewing your website via a mobile device whether it’s a smart phone or a tablet of some description. Recent reports show this to be the case and we don’t think that this fact will surprise anyone. What may suprise you though, is that those same reports are showing that although more people are viewing websites via their mobile devices – they do not seem to be buying … website conversion rates are substantially lower for mobile devices and do not appear to be increasing proportionally with the increase in mobile usage.
The reason why we mention this is because there are two possible methods of attack in regard to the mobile optimisation of your website and the debate on which is best or the ‘right way forward’ is still on-going within the web design communities. It is abundantly clear that newly built websites should be designed with the mobile markets in mind and that older websites should be re-optimised to remain attractive – but should you go with a ‘responsive design’ or a ‘stand alone’, purpose built mobile website?
This page explores ‘mobile optimisation’ and ‘responsive design’ but more specifically, how we tackle both issues at Saxon Websites™. Mobile optimisation is a very important part of the website design process and we ultimately will leave the decision on which of the above two approaches to take – to you. Of course we will advise on the best course of action, based primarily, on your available budget and time constraints. We are capable of producing, and have experience with, both stand alone mobile websites and responsive websites … how we optimise your business website will be your choice, we’ll just provide the facts about mobile optimisation so you can make an informed decision. Explore the articles below about mobile optimisation, hopefully they will provide insight into some of the benefits, pitfalls and conundrums involved.