Advertising

You will have heard these two phrases mentioned a lot by people who profess to be able to turn you into an internet millionaire overnight. But what exactly do they mean and more importantly – can they actually make you money? AdWords and AdSense are the trade names of two pay-per-click advertising services operated by Google. You will find that most large search engines provide similar services, but these are the most well-known - simply because Google appears to be the most popular Search Engine (in the western world anyways). In a nutshell, Google charges you for placing an advert (AdWords) then pays other website owners to show your advert to customers on their website (AdSense) – as long as it charges more than it pays out, it has a good, healthy business … and of course it does!

Most of the 'hair-brained' money-making schemes concentrate around the idea of building lots of websites for the sole purpose of cashing in on generated revenue from Googles’ AdSense service – don’t be fooled, if it was as simple as this, then we’d all be rich and Google would be out of business. Obviously, we've presented a simplified description of these two services and in reality there is a lot more involved … with many potential pitfalls to avoid, and, some great benefits to be gained. AdSense can generate you money for sure, but without a sizeable investment, the amount will likely not be enough to retire on, despite what some others may say. To be honest, the funds would be much better used to offset the cost of a well-structured AdWords campaign. Used together correctly, these two pay-per-click services can greatly benefit your website and ultimately, your business – read on and see exactly how.