Email marketing is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, or encourage sales and other forms of engagement. It is an important component of digital marketing, allowing businesses to maintain direct communication with their audiences, keep them informed, drive engagement and encourage conversions.
Saxon Websites™ can integrate into your website the tools necessary to successfully manage your email marketing campaigns. We can guide you and offer insight into the world of digital marketing, drawing upon the experience and knowledge we have gained over many years.
There are several recognised ways of gaining new custom and email marketing remains one of the most effective. It is cost-effective, being cheaper than many traditional forms of marketing. It is targeted, allowing you to segment your lists and send relevant messages to specific groups. Other benefits of email marketing include its speed — emails can be delivered almost instantly — and, with the right tools, it is highly measurable. Open rates, click-through rates and other campaign activity can be monitored, while messages can also be personalised to better suit individual subscribers.
Email Marketing Tool Features
- List Management: Ability to segment and manage your subscriber lists.
- Template Design: Pre-designed templates or a visual builder for creating emails.
- Automations: Tools for sending messages automatically in response to particular events or actions.
- Analytics: Track campaign activity such as opens, clicks and other engagement.
- A/B Testing: Compare different subject lines or email content to determine what performs more effectively.
- Integration: Connect email marketing with other software, services and website functionality.
Saxon Email Marketing Center
Saxon Websites™ also develops Saxon Email Marketing Center, a dedicated email marketing and newsletter management plugin for WordPress.
Designed for website owners who prefer to manage their contacts, subscriber lists, email templates and campaigns directly from their WordPress dashboard, Saxon Email Marketing Center provides an integrated workflow without requiring a separate email marketing platform for its core functionality.
The core plugin is available free from the official WordPress Plugin Directory. An optional Pro Add-On is also available for users who want to extend the plugin with additional features and functionality.
